News
Obama’s the better salesman
ArgYou.com measures the success of the US election campaign on the Internet
If the US election were decided on the candidates’ Internet efforts, Barack Obama would win hands down. A recent study measured how well each candidate sells himself as a “digital product” and which one’s name is most searched for on more than 180 different search engines worldwide. John McCain is much less visible in his content on the Web by one third and his site presents less relevant arguments to web-users. In contrast, of the VP candidates, Sarah Palin is searched for three times more than Joe Biden.
Strategische Kooperation zwischen The Right Way und ArgYou.com
Read more...2008 Neues Label für Webseiten
Read more...ArgYou AG stärkt Verwaltungsrat mit profilierten Persönlichkeiten
Digitale Marktforschung aus der Schweiz
Die Internet-Pionierfirma ArgYou AG aus Baar hat ihren Verwaltungsrat mit prominenten Namen verstärkt: Neu gewählt wurden Juhani Anttila (Ascom), Urs Wolfensberger (Publicitas) und Roland Brechbühl (Berner Kantonalbank). Präsident bleibt der Medienwissenschafter und ArgYou-Gründer Christoph Glauser. Mit ihren strategischen Messungen fürs Marketing sind die digitalen Marktforscher weltweit Marktführer bei der Wirkungsanalyse von Websites.
With better websites into the future
Numerous new uses, for example information research via a mobile phone, change the requirements of a website significantly. Two-thirds of all Swiss enterprises are currently working on a new website. Nevertheless, 90 percent of all information published on sites is never actively searched for. For devices of the future essential contetnts will be needed to be revised in a n appealing way. Technical aspects will become less important, while content and branding gain in importance. [Taken from: io new management nr. 5 | 2007]
