With better websites into the future

Numerous new uses, for example information research via a mobile phone, change the requirements of a website significantly. Two-thirds of all Swiss enterprises are currently working on a new website. Nevertheless, 90 percent of all information published on sites is never actively searched for. For devices of the future essential contetnts will be needed to be revised in a n appealing way. Technical aspects will become less important, while content and branding gain in importance. [Taken from: io new management nr. 5 | 2007]